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Ads API •References / Estimate / Get Bid Estimate

Get Bid Estimate

Returns a bid estimate (recommended bid range) based on specific ad set parameters.

Request

  • ad_account_id
    string [uuid]
    Required
  • bid_optimization_goal
    string [bid-optimization-goal]
    Required
    Example value: "AD_COMPLETES"Allowed values: "UNSET", "AD_COMPLETES", "CLICKS", "EVEN_IMPRESSION_DELIVERY", "REACH"
  • budget_micro_amount
    integer [int64]
    Required
    Example value: 300000000
  • Required

Response

  • bid_estimate_max
    integer [int64]
    Example value: 24000000
  • bid_estimate_min
    integer [int64]
    Example value: 17000000
  • cost_model
    string [ad-set-cost-model]
    Example value: "CPCL"Allowed values: "CPCL", "CPM", "CPC", "UNSET"

Response sample

{  "bid_estimate_max": 24000000,  "bid_estimate_min": 17000000,  "cost_model": "CPM"}